| Derek Bradley, CEO & Founder, PanaceaIFA
After an early career at Lloyd’s of London, he went on to join a pre-cursor of British Airways, BOAC as cabin crew where he learned a lot about the importance of customer service, something reinforced during his time as a broker consultant at Scottish Equitable.
Derek went on to set up his own successful IFA business which he ran for 18 years before selling it in 2006.
Derek spotted an opportunity to provide a better service to directly authorised IFAs and in 2007 PanaceaIFA was born.
Born: Southend on Sea
Lives: Southern Spain
Likes: Tennis, skiing, sailing, golf, swimming, walking on beaches in front of my home with my family and friends
Dislikes: Arrogance, corporate inertia and excess, poorly thought-out and expensive regulation for the sake of it
Drives: Mercedes Benz
Books: Samuel Pepys’ Diaries or To The Last Man by Lyn MacDonald
Film: Apocalypse Now
Album: Any live albums by Tom Petty or Peter Gabriel
Career ambition: To see PanaceaIFA become the IFA equivalent of Lloyd’s Coffee House
Life ambition: To see my family happy and secure.
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